Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Social video ad spend increases, but growth rates stall
Article |
May 9, 2024
4 ways your first-party data strategy can put consumers first
Article |
May 9, 2024
Why marketers should be sensitive with Mother’s Day marketing campaigns
Article |
May 9, 2024
Some neobanks are proving they’re formidable, profitable competitors
Article |
May 9, 2024
Balancing the need for innovation and continuity in audience measurement | Sponsored Content
This article was contributed by Nielsen.
Article |
May 9, 2024
AI and unified commerce: two technologies boosting restaurant loyalty
Article |
May 9, 2024
eBay is the most popular site for secondhand luxury fashion and accessories
Article |
May 8, 2024
AI is reshaping the role of CMOs, their teams, and their companies
Article |
May 8, 2024
How Lowe’s uses customization, content in the ecommerce journey
Article |
May 8, 2024
Instacart is bullish as order trends improve
Article |
May 8, 2024
Products
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About EMARKETER
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More → > Attention Metric (AU)
Attention Metric (AU)
Display Ad AU Attention Metric measures the likelihood of a placement to effectively capture attention and generate impactful outcomes.
Source
Methodology
Notes
Updated: Q4 2023
Adelaide
Adelaide is a data and analytics company focused on media quality.Already have a subscription?Sign In
Access All Industry KPIs.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com
* Copyright © 2024
EMARKETER Inc. All Rights Reserved.