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Industry KPI Results
> SMB Publisher Organic CTR

SMB Publisher Organic CTR

SMB publisher organic CTR is the number of clicks generated on content recommendations that appear organically across SMB publisher websites divided by the total number of impressions or views of those recommendations. Clicks are considered organic when they occur without any direct payment or promotion, meaning they are driven solely by user interest and engagement with the content.

By Device and Country
Taboola
Source
Methodology
Notes
Updated: Q4 2023
Taboola
Taboola is a content discovery and native advertising platform.
Updated: Q4 2023
Taboola
Data is collected and analyzed by Taboola during Q4 2023. The analysis includes over 80 billion impressions and over 100 million clicks. The dataset covers paid and organic media performance from advertisers across various verticals including e-commerce retailers, beauty products, mobile apps, consumer technology, SaaS, telecommunication, food delivery services, restaurants, grocery stores, banks, financial planners, accountants, and more. Taboola is a content discovery and native advertising platform.
Updated: Q4 2023
Taboola
Data represents activity among Taboola clients, broader industry metrics may vary. SMB publisher organic CTR is the number of clicks generated on content recommendations that appear organically across SMB publisher websites divided by the total number of impressions or views of those recommendations. Clicks are considered organic when they occur without any direct payment or promotion, meaning they are driven solely by user interest and engagement with the content.
Updated: Q4 2023
Taboola
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