Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Learn More → > CTV Average Engagement per Impression
CTV Average Engagement per Impression
Average engagement per impression is the proportion of impressions where a user actively pushes a button on their remote to make a selection on an interactive ad on CTV.
Source
Methodology
Notes
Updated: Q4 2023
BrightLine
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