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SMS Click Rates

The click rate of a campaign indicates the proportion of subscribers who have clicked on any of the links included in the SMS.

Source
Methodology
Notes
Updated: 2023
Omnisend is an ecommerce marketing automation platform.
Updated: 2023
Data is from the February 2023 "Email, SMS, and Push Messaging Statistics for Ecommerce in 2023" report. Data is based on over 17 billion emails, 107 million SMS, and 207 million web push messages worldwide sent from the Omnisend marketing platform from 2019 thru 2022.
Updated: 2023
Data represents activity tracked by Omnisend, broader industry metrics may vary. SMS click rate is calculated by dividing total clicks by total SMS sent.
Updated: 2023
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